The Background of Mustang Jeans
Mustang is one particular of the most well-liked emblems all over the world and largest maker of customized denims. This brand has a complete seem strategy and also produces denim and leather jackets, skirts and dresses, pullovers, underwear, footwear, accessories and perfume. Mustang creations are preferred and worn by lots of famous people, for occasion, John Bon Jovi, Scorpions and Bjork.
The record of the model commenced in 1932 when a manufacturing facility was recognized by Luis Hermann to manufacture uniforms for employees. On the other hand, postwar Germany was in ruins and nobody was interested in the enhancement of textile business. The new lifetime of the brand name commenced in 1949, when the new firm’s proprietor, Albert Zefranek manufactured up his head to start off production jeans. This final decision was innovative, due to the fact until eventually then denim marketplace was a fiefdom of People. The to start with jeans sewn by Mustang had been the spitting image of authentic custom denims created in the United states of america. The next stage Mr. Zefranek manufactured was the advancement of his output range. 1953 he introduced the very first model of jeans produced specifically for women and in 1955 he experimented with velvet denims. 1958 is the yr when the name of the new trademark – Mustang – appeared. From now on jeans are created of quality American denim in Germany.
In 1961 Albert Zefranek was the initial a person to produce stretch jeans. And he was in the correct area at the correct time, for in the conclude of the 60s denims era commenced. Denims turned a image of new technology and new lifestyle. Promotion campaigns of Mustang brand show seminude beauties, responding to triumphant march of sexual revolution.
In 1980 jeans by Mustang can already defy opposition with American brands Levi’s and Wrangler on domestic marketplace. Moreover, a single forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian nations. The brand’s collection was divided into a few themes: “Vogue”, “Basic principles” and “Contemporary Classics”. Yuppies of the 80s set velvet denims out of trend, delivering a considerable stroke to the company, an crucial element of which was concentrated on production velvet. Nonetheless, this occasion allows Albert Zefranek to concentration on classical personalized jeans styles. He begins to cooperate with Italian designers. And famed couturiers start off to exhibit interest for custom made denim.
In 1990 the son of Albert Zefranek, Heiner, becomes the proprietor of Mustang brand. He inherits the helm of his father and would make the trademark even more thriving all over the environment. These days it is an international brand which manufactures 20 000 pairs of jeans a day and brings together classics with the most innovative tips in manner. Mustang can make denim garments for these who want to reveal their lifestyle and emotions in their glimpse. The company’s slogan “Genuine model will never ever die” speaks for alone.
